Still haven’t adopted social media strategies into your marketing mix? You’re missing out on a critical tool for building a relationship with your clients and prospective clients.

PR is built on the foundation of relating to your public. While this means an integrated approach of communicating both directly and indirectly with that public, prior to social media, anything beyond traditional media relations was cost-prohibitive for many smaller businesses. For example, most of the global brands we’ve represented have integrated street marketing campaigns through which they are able to directly reach influencers and customers in real-world scenarios. But setting up an event is, in many cases, an expensive endeavor, and too costly for the average business.

Social media provides an amazing opportunity of which many simply are not taking advantage. Having a solid social media program helps businesses and brands to build new relationships, across a wider landscape, and in a sustainable fashion never before possible. Through social media channels, businesses can foster and maintain ongoing, quality “dialogue” with influencers, media, customers and partners, regardless of time or geographic limitations. These channels allow businesses to have direct access to, and feedback from, their audience, allowing companies of any size to better meet  marketplace demands.

Need help with your strategies? Check out our Jet Set Pick this week.