Posts Tagged ‘Social Media’

PR Mythology: Debunking Old Guard Misconceptions In The Modern Age of Media - #2

Posted By Stacey and Regina, Your PR Pilots on July 29th, 2010

Myth #2 - “I’m Doing Social Media - I Don’t Need to Engage Traditional Media”

Social media provides an amazing opportunity to deliver messages in a targeted and direct fashion. In fact, in many ways, it has brought PR back to its roots of connecting directly with your publics - but instead of going one-on-one in street campaigns, it allows you to directly relate to a larger group of people virtually. The social dialogue is a fantastic way to nurture brand loyalty.

However, integrating traditional media into your marketing campaign  is essential to truly take your business to the next level. The credibility that traditional media provides cannot be undervalued. When your business receives a third-party “endorsement” by being covered in the press, it is instantly elevated in the minds of consumers.

Furthermore, you can spend a lot of time, energy and money growing your list of online followers, one person at a time. There are many tools and strategies to do this. When you have the opportunity to be on TV, radio or in print/online media outlets, however, you are reaching thousands, tens of thousands and sometimes millions all at one time. This takes you out of the “small pond” and into the ocean.

Finally, an active public relations program will ensure that your business has fresh and relevant news and content to pump into your social media stream. The Pew Research Center found that 75% of online news consumers get news forwarded through email or posts on social networking sites. Traditional media opportunities secured for your business can now live on forever not just in your business portfolio, but by being actively shared through social media channels. The very act of sharing news helps further elevate your business credibility.

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Social Media Helps Put the Public Back in Public Relations

Posted By Stacey and Regina, Your PR Pilots on January 13th, 2010

Still haven’t adopted social media strategies into your marketing mix? You’re missing out on a critical tool for building a relationship with your clients and prospective clients.

PR is built on the foundation of relating to your public. While this means an integrated approach of communicating both directly and indirectly with that public, prior to social media, anything beyond traditional media relations was cost-prohibitive for many smaller businesses. For example, most of the global brands we’ve represented have integrated street marketing campaigns through which they are able to directly reach influencers and customers in real-world scenarios. But setting up an event is, in many cases, an expensive endeavor, and too costly for the average business.

Social media provides an amazing opportunity of which many simply are not taking advantage. Having a solid social media program helps businesses and brands to build new relationships, across a wider landscape, and in a sustainable fashion never before possible. Through social media channels, businesses can foster and maintain ongoing, quality “dialogue” with influencers, media, customers and partners, regardless of time or geographic limitations. These channels allow businesses to have direct access to, and feedback from, their audience, allowing companies of any size to better meet  marketplace demands.

Need help with your strategies? Check out our Jet Set Pick this week.

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